Brita

#FilteredLife

A multi-vignette anthology campaign created in partnership with The Cybersmile Foundation.

Directed by Christina Sorensen Hansen with Society. Photography by Christopher Anderson. Post by Optimus.

Year
2018

Agency
mcgarrybowen

Client
Brita

Role
Senior Integrated Producer

Close-up of a man with short curly hair and light eyes, looking directly at the camera with the word 'Listen.' displayed underneath.
Screenshot of BRITA's website homepage promoting The Filtered Life campaign, featuring a video thumbnail of a man on a rooftop with a basketball hoop and the text "NO LIMITS", alongside other video thumbnails of diverse individuals sharing stories ab
An advertisement for Brita water filters featuring a young man with wet hair and water droplets on his face. Text emphasizes strength and resilience, with a water pitcher at the bottom.
A young boy with short brown hair and a light blue shirt is smiling in front of a water-themed background. To his left, there is text that says, "I'm just a kid. What can I change? Seems like there are only bullies in this world." Below the text, the
A close-up of a woman with short, light blond hair, looking at the camera with a neutral expression. The background is a gradient blue, and there is a Brita water filter pitcher and advertising text about water filtration on the left side of the imag