Huggies

Hugg On

“Hugg On”: a Huggies rebrand that got honest about what parenting is really like. Three :15 TV spots shot in Mexico City, plus print ads and social assets.

Director: Ted Pauly · Production company: Furlined · Editor: Glorily Velez · Audio & music: Earhole Studios · Color: Maria Carretero · Animation, VFX & post: Framestore · Photographer: Sasha Guillish

Client
Kimberly-Clark | Huggies

Role
Senior Integrated Producer

Agency
Ogilvy

Year
June 2018

Type
TV, print, social