Jimmy Dean
Integrated Campaign
A Jimmy Dean rebrand that brought the man himself back, using his real voice and likeness. Set to his song “Cajun Queen”, with archival sound bites researched in Dallas. TV, online video, social and print.
Director: Mike Ciacciarelli · Production company: One at Optimus · Editor: Tim Cahill · Post: Optimus Chicago · Audio: Earhole
Client
Tyson | Jimmy Dean
Role
Senior Content Producer
Year
March 2018
Agency
Ogilvy Chicago