KIWI

AR Portrait Campaign

“Portraits”: an AR portrait campaign for KIWI, awarded a Cannes Gold Lion.

Illustrations by artists Dan Craig and Hugh Syme, brought to life in augmented reality with Docent.

Year
April 2017

Agency
Ogilvy Chicago

Client
KIWI

Role
Senior Content Producer

Multiple images of people taking photos of famous paintings in a museum with smartphones, including the Mona Lisa by Leonardo da Vinci and a painting of Vincent van Gogh.
The image shows a pair of legs wearing blue jeans and brown boots, standing on a wooden floor next to a wooden chair. Above the legs are four logos or symbols on a yellow background.
A collage of famous and classical portrait paintings featuring various individuals, including women, men, and children in different styles and outfits.
People viewing digital displays of artwork at an outdoor exhibit, including the Mona Lisa, a painting of feet in glasses, a portrait of a woman, and a modern painting of shoes.
A group of people posing around a seated man in a gallery or museum setting with artworks and a sign that says 'Portrait Completed' in the background.
Group of 13 people posing together in front of a wall with framed paintings, some standing and some kneeling on a wooden floor.