KIWI
First Steps
KIWI tracked down the actual shoes worn by icons such as Abraham Lincoln, Amelia Earhart, Ernest Hemingway and Muhammad Ali, and told each story through long-form print, OOH and a podcast. Winner of the Cannes Lions Grand Prix for Industry Craft.
Photography: Sandro Miller (Lincoln, Earhart), Roberto D’Este (Hemingway); Ali boots courtesy of Heritage Auctions. Press: Campaign, Ad Age, Adweek, Creativity.
Client
SC Johnson | KIWI
Role
Senior Content Producer
Year
April 2018
Agency
Ogilvy Chicago
