KIWI
Meaningful Steps
An app partnership with step-tracker Acupedo that turned everyday walking into support for causes: gender equality, LGBTQ rights, racial justice and the environment. Users picked a cause, tracked their impact and shared their progress.
Supported by a print and out-of-home campaign.
Client
SC Johnson | KIWI
Role
Executive Producer
Year
April 2019
Type
App, print, OOH
