Tyson
Air Fried
An integrated launch for Tyson Air Fried chicken: all the crunch of fried chicken, with less of the guilt. A TV spot shot in Los Angeles, plus CGI-driven social pieces.
Director: David Ma · Production company: Missing Pieces · CGI (social): Chris La Broy · Post: Optimus · Editor: Angelo Valencia
Client
Tyson Foods
Role
Executive Producer
Year
Shot August 2019, on air October 2019
Type
Integrated campaign